JAMIE BROOKS
Data Scientist
Facebook Meta Image Specialists
Why Images Matter for Facebook Book Advertising
When it comes to selling books on Facebook, visuals are everything. A powerful image can instantly capture attention, convey your book’s genre, and attract the right readers to click through. When your ad image connects with the right audience, it not only drives more clicks but also delivers higher CTRs (click-through rates) and lower CPCs (cost per click) — giving you more sales for less spend.
Meta Image Specialist
Caroline Fairbairn, BA (Hons), has over 28 years of experience in the arts and more than 12 years working in graphics and publishing. With a foundation in traditional illustration, she combines artistic expertise with digital strategy to create scroll-stopping, narrative-driven adverts that deliver strong results on Meta platforms. Her work blends creativity and performance, helping brands and authors connect with their audiences through visually compelling storytelling.
Stephanie Taylor
Genre - Womens fiction
"I love working with Caroline. Her creativity is unparalleled, and as we kicked around the main tropes and ideas from my books, she came up with ad images that I never even would have dreamed up! Her ability to take a concept and turn it into an eye-catching, scroll-stopping image is really amazing. I had some of my best months as an indie author when I started using Caroline's ads, and I've worked with her on all four of my book series! Highly recommend using Caroline if you want to level up your ad images, and graphics--she's a joy to work with."
Noelle Ihli
Genre - Thriller
"Caroline was an absolute pleasure to work with. She's an incredibly talented designer with a keen eye for detail who goes above and beyond for her clients. She's also professional, responsive, and kind!"
